Condom Couture!

Posted on November 10, 2011

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Condom dress by Kutloano Molokomme

Since House of Cards is all about innovative and creative ways of raising awareness, I thought I’d share with you one of my favourite health promotion projects, “Dress Up Against AIDS: Condom Couture”. In this venture, Brazilian fashion designer Adriana Bertini uses quality-test-rejected condoms to create dresses. Bertini, inspired by her volunteer work with an HIV prevention group, created her first condom dress in 1997. Since then, she has made over 200 sculptures, 80 tapestries and 160 figurines from condoms and has exhibited her work around the world. It apparently takes 365 hours and 6500 condoms to make a dress! All proceeds from the sales of dresses (which range from US $700-5000) go to organizations involved in the fight against HIV and AIDS.

Condom dresses as part of "Dress Up Against AIDS: Condom Couture" by Adriana Bertini

Need something to wear to the work Christmas party? Well, good news…there’s a ‘condom couture’ sale on now! Check out Bertini’s website here.

But never mind if you’re too poor for ‘condom couture’. Bertini’s idea is “to promote condom use not as a commercial fashion but as a conceptual fashion, be it conscious or subconscious. The idea is to wear them at the right time, not just as a trend, on clothes.”

By the looks of it, Bertini is starting quite the trend. Other designers like Kutloano Molokomme from South Africa are also creating condom dresses and using fashion as a medium to raise awareness and promote condom use to prevent the spread of HIV.

So can fashion save the world? Dame Vivienne Westwood seems to think so!

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Reference
1. UNAIDS. Brazilian designer: condoms, basic as jeans, necessary as love. 2006 [Accessed 10 November 2011 ] Available here

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